Situated on the tropical east coast of Africa, Kenya evokes images of dramatic landscapes, a rich natural heritage, and a cosmopolitan fusion of African, Asian and European cultures. These diverse highlights have made Kenya among the most popular tourist destinations on the continent.

The number one attraction is the wildlife; including the Big 5 and the spectacle of the Great Wildebeest Migration. Spread over an extensive network of national parks and private conservancies, decades of proactive conservation and investment in the hospitality industry reveal a range of destinations and activities that cater to a variety of interests and market segments.